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Good question and I'm not sure I have an answer for you. In some sense, the 'answer' lies elsewhere, 'out there' in the real world. It's about encouraging critical thinking, building collective networks, again in the real world that drives people to eg, Substack, to independent sites. The problem is complex so for example, with major search engines all owned or controlled by giant corps, search engines can no longer be relied upon to direct readers to independent sites, which is why the solution lies outside. If all our activity is online, then it's self-limiting, it becomes a closed loop, with those 'in the know' inside the loop but the outside world excluded. I know from my own websites that starting with the Ukraine war, people searching for my site, visitors sourced from search engines dropped by over 90%! From a couple of 1000 a day to a 100 or so a day. Ultimately, there's no replacement for real actions and organising in the real world. It's a kinda chicken and egg problem.

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