I recommend reading these two books. The first one is used against 'the masses'. (as in "Ours must be a leadership democracy administered by the intelligent minority who know how to regiment and guide the masses." and "If one is dealing with a democracy in which the herd and the group follow those whom they recognize as leaders, why shou…
I recommend reading these two books. The first one is used against 'the masses'. (as in "Ours must be a leadership democracy administered by the intelligent minority who know how to regiment and guide the masses." and "If one is dealing with a democracy in which the herd and the group follow those whom they recognize as leaders, why should not the young men training for leadership be trained in its technique as well as in its idealism?")
I recommend reading these two books. The first one is used against 'the masses'. (as in "Ours must be a leadership democracy administered by the intelligent minority who know how to regiment and guide the masses." and "If one is dealing with a democracy in which the herd and the group follow those whom they recognize as leaders, why should not the young men training for leadership be trained in its technique as well as in its idealism?")
https://archive.org/details/bernays-edward-l.-propaganda-1928-1936_202107/mode/2up
The second one is for those that want to understand Propraganda and are part of "the masses"
https://archive.org/details/propagandaformat0000ellu/page/n7/mode/2up